Stories: types and purpose
21 September 2016 | media article, web resource
As a consultant, you get used to having a go-to set of examples for a range of different situations. Got an HR problem? Here’s one another client had and how …
selling
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The strategic power of storytelling
19 September 2016 | media article, web resource
“Facts,” I recall Jane Caro once saying on an episode of The Gruen Transfer, “never convinced anyone of anything.” She was pointing out that emotions are much more likely to …
